Winton
Making playful work
The playful design and messaging of this boutique community in Melbourne’s fast developing Western Growth Corridor was designed to target first home buyers. It worked, and Winton was completely sold out in a little over two years.
Location
Deanside, VIC
Client
Wel.Co
Scope
252 homesites
The good idea
Leverage the success of our neighbours. Deanside adjoins Caroline Springs, one of Melbourne’s early property development success stories. Now well established, Caroline Springs has a favourable reputation based on strong capital growth. That would help us sell Winton.
The great work
Sense was able to draw on the reputation of Caroline Springs to reassure first home buyers that Winton was an equally smart investment, presenting the brand as youthful and optimistic, and with a bright and successful future.
A buyer’s biggest financial investment needs to feel like a smart decision.