The Junction
All roads lead to sales
From the name to the visual identity, the video to the digital marketing, every element Sense created for The Junction reflected the aspirational nature of living beside the Cranbourne Royal Botanic Gardens, just five minutes from the heart of Cranbourne.
Location
Botanic Ridge, VIC
Client
SIG Group
Scope
240 homesites
The good idea
Leverage the proximity to amenities. The City of Casey is growing fast. There are numerous new residential developments in progress, but very few close to the established amenities of Cranbourne. The convenience of the location suggested we needed to bring lifestyle to the fore.
The great work
By focusing on the existing amenities and the lifestyle afforded prospective buyers, we generated strong demand for The Junction from the beginning of the campaign.
When you can offer a genuine benefit, make sure it’s front and centre.