Reside Collection
Making value a smart move
Dennis Family Corporation was developing affordable new home designs within their Manor Lakes project. The initial designs were semi-detached villas, but other dwelling types would follow. Sense was tasked with creating an umbrella brand for this new concept.
Location
Manor Lakes, VIC
Client
Dennis Family Corporation
Scope
Semi-detached Villas & Terraces
The good idea
Link affordable to aspirational. Buyers want value, but they don’t want to compromise their dream home. We established the Reside Collection as a high-end repository for affordable home designs, and helped buyers believe they were making a smart decision.
The great work
We developed a system that could accommodate all future product releases, presenting them within the premium-feeling realm of the Reside Collection but also individually, drilling down to single properties when necessary.
It is possible to offer great value and high quality at once.