Willow
City, surf and sales
Located between the major centre of Geelong and Victoria’s famous Surf Coast, Willow offered the perfect mix of city amenity and coastal retreat. Brand work and marketing that focused on the lifestyle benefits ensured Willow sold out in just 12 months.
Location
Mt. Duneed, VIC
Client
Whiteman Property
Scope
90 homesites
The good idea
Position Willow as the best of both worlds. We would speak to young families who wished to embrace the amenity and excitement of Geelong as well as the windswept beauty to the surf coast.
The great work
>Our work for Willow successfully communicated the city & surf proposition; a relaxed, easy going coastal retreat with the convenience of every urban amenity on your doorstep. As a result, demand for the project was exceptional.
The perfect mix of city amenity and coastal retreat is a compelling proposition.