Botanic
The art of selling luxury
Located directly opposite Melbourne’s Royal Botanic Gardens, ‘Botanic’ was an obvious name for this new apartment project, beautifully represented by stunning floral photography that captured the imaginations of buyers via the website, signage, sales suite and brochure.
Location
Southbank, VIC
Client
Evolve Developments
Scope
260 Apartments
The good idea
Sell the views. Botanic’s unique proposition was a guaranteed city view for north facing apartments, thanks to heritage sites that protected the open space between the development and the centre of Melbourne. We were able to leverage a distinct competitive advantage.
The great work
Innovative at the time of the campaign, Sense commissioned aerial photography from balcony height of every apartment prior to construction. This allowed buyers to experience the views from their purchase, as well as the sumptuous interiors, for easier off-the-plan sales.
Lateral thinking helped sell views that were yet to exist.