Harlow
Elegantly standing out
In one of Melbourne’s fastest growing locations, competition for buyers is fierce. But, with a premium design and copy that leverages the benefits of growth, we established a strong market position. Soon Harlow was the preferred community for Tarneit buyers.
Location
Tarneit, VIC
Client
SIG Group
Scope
700 homesites
The good idea
Establish Harlow as the most premium community in Tarneit. Supporting the idea, a contemporary masterplan seamlessly integrated traditional lots and medium density products with schools, open green spaces and water ways.
The great work
Through our design work and tone of voice, the Harlow brand feels superior to any other new community in the busy Tarneit market.
Buyers will pay more for a premium product.