Creekstone
Rising to the top
With stalled sales and dwindling leads, Sense was asked to resuscitate this existing project in Melbourne’s west. The identity, website and digital marketing campaigns were audited and improved, leading to spectacular results.
Location
Tarneit, VIC
Client
Macson developments
Scope
800 homesites
The good idea
Rebuild the brand from the strategy up. In a competitive market, Creekstone offered the greatest proximity to the amenities that mattered most to buyers. Our strategy focused on buyers being closer to shopping, schools, the train station and community services in thriving Tarneit, providing a rational value proposition that others couldn’t match.
The great work
With a refreshed identity that aligned seamlessly with our single minded marketing strategy, Creekstone quickly became the fastest selling residential development in one of Melbourne’s fastest growing locations.
Before building a brand, it pays to have the right strategy in place.