Aspect Residences
Selling sophistication
An architecturally designed collection of townhomes nestled in the heart of an established community, Aspect Residences brought unprecedented sophistication to Keilor Downs. Sense brought the same to the project’s identity.
Location
Keilor Downs, VIC
Client
Soho living
Scope
50 townhomes
The good idea
Position Aspect as an infill project. Only two minutes’ walk to Keilor Central, Aspect offered the vibe of inner city living within an established suburb, with the appeal of being surrounded by a familiar community.
The great work
We targeted professional couples and empty nesters, particularly those within close proximity of Keilor Downs, with high-end marketing that reflected the built form of the product. Our audience welcomed Aspect enthusiastically.
Positioning Aspect as an infill project made the difference.