Merrifield
Dream City
With a masterplan that included residential homesites, an expansive city centre, an integrated business precinct and over 110 hectares of parklands with a feature lake, Merrifield’s multi-faceted sales focus was unified by a strong, single-minded proposition.
Location
Merrifield, VIC
Client
MAB
Scope
8,000 homesites
The good idea
Present Merrifield as the ‘Dream City’. The promise of all the retail, community, business, recreation and nature precincts associated with a complete and self-sustained metropolitan centre meant that we could present so much more than a master planned estate. Merrifield was a master planned town.
The great work
The residential offer was just one part of the project scope: the shopping and entertainment precinct and the commercial centre were also important. By addressing all aspects of the project we were able to communicate a full ‘day in the life’ comprising work, rest and play, all within easy reach of your new Merrifield home.
The combination of a dream home and a complete lifestyle is hard to ignore.