Balmoral Quay
A premium waterfront development sets sale
Sweeping bay views from these exclusive, luxuriously appointed, family-proportioned townhomes were enough to command premium prices. The option of home-fronted jetty births in a new, state-of-the-art marina only added to the allure. The key was attracting the right buyers.
Location
Rippleside, VIC
Client
Gersh Investments
Scope
80 townhomes
The good idea
Cater to an exclusive market. Sense identified a growing high net value empty nester segment searching for waterfront luxury who weren’t prepared to forego space. With local interest in Geelong, and Melbourne buyers looking for a sea change, Balmoral Quay catered to a select audience that expected an elevated brand journey.
The great work
Balmoral Quay presented a discerning image worthy of a boutique development by the water’s edge. High-quality finishes applied equally to the product and its marketing, selling family-sized homes to a targeted audience, ensured high demand.
Know your market and build your brand accordingly.