Kala
The promise of things to come
Kala is on the edge of Melbourne’s southeast growth corridor, where vital infrastructure including schools, shops and transport are all earmarked for future development. By explaining all that’s coming, we made the future exciting and created urgency to buy now.
Location
Pakenham East, VIC
Client
SIG Group
Scope
500 homesites
The good idea
Sell today and tomorrow. Visitors to the site of Kala would find a rural landscape – including the olive grove that inspired the name. However the major centre of Pakenham is only ten minutes away, and the impressive Pakenham East Precinct Structure Plan (PSP) is approved and being delivered.
The great work
By balancing all the amenities detailed in the PSP with all that’s currently available in nearby Pakenham, we created excitement for the future and made the present desirable for our primary market of young families and first-home buyers.
When selling a dream, tomorrow can be as important as today.