Riverhills
Taking the high ground
Set alongside natural bushland with lots offering park, watercourse or city views, Sense was inspired by the site’s elevation and topography. Prospective buyers were invited to ‘take the high ground’ with branding as premium as the project.
Location
Wollert, VIC
Client
Dahua Group
Scope
610 homesites
The good idea
Establish Riverhills as the best land in Wollert. Set in the Darebin Creek valley and surrounded on three sides by the 220 hectare Quarry Hills Bushland Park, most homesites offered outstanding aspects. The best land in Wollert is a bold statement that became the cornerstone of our marketing strategy.
The great work
We presented a name, brand identity, tone of voice and sales experience that is consistent with luxury bands. Every detail of the marketing reflects the premium nature of the land offer.
The best land in Wollert deserved an identity and marketing to match.