Amory
Unlimited success
Offering elevated homesites within walking distance of the established Ripley Town Centre, with scenic views of the valley’s hillside rim and access to many natural attractions, the position of ‘Life Unlimited’ captured the essence of this Queensland project.
Location
Ripley Valley, QLD
Client
SIG Group
Scope
500 homesites
The good idea
Be the preferred choice. Although surrounded by other land estates, the location of Amory beside the Ripley Town Centre was its advantage. It allowed us to present a premium brand that would establish Amory as the best choice for families wanting a complete lifestyle.
The great work
We created a high-end brand identity and leveraged the statement ‘Life Unlimited’ to project a premium image. Ultimately, Amory appeared superior to any other community in the Ripley Valley, which was simply an accurate reflection of its location.
Your project’s best attribute could be a competitive advantage.