223 Iris
Elegantly successful
This boutique collection of immaculate apartments demanded a small but perfectly formed suite of premium sales assets. From the property brochure to the website, attention to detail in the imagery and copy portrayed an attractive lifestyle that buyers could not ignore.
Location
Glen Iris, VIC
Client
Luxmile
Scope
18 apartments
The good idea
Attract premium buyers from within the premium location. Sense identified local Glen Iris empty nesters and high net-value professional couples as the core buyers, so our marketing for the Telha Clarke designed spaces promoted the quality of design and finishes, and the ease and convenience of the location.
The great work
Our strategy focused on a highly personalised and extended lead nurture program that kept our potential audience engaged with updates on the exciting approach to design and quality materials. This allowed prospects to fall in love with the idea of their apartment, cementing their decision to buy.
Sometimes your market is right under your nose.
